Image courtesy of YouTube
YAMASHITA, a world-class saltwater fishing brand specializing in squid fishing, and “Maria,” a pioneer in saltwater lure fishing. Both are operated by the YAMARIA Corporation which was established in 1941 in Yokosuka, Japan.
YAMASHITA’s first biggest brand “GOLDEN BAIT” is of original design after years of research by the founder Kusutaro Yamashita.
Its another brand “Maria” is for Plastic Minnows-Wobblers and Metal Jigs made in its own factory in Japan with its original idea and also with many opinions from its contacted field-testers.
Many of its products under “YAMASHITA” brand are made on demand from many customers and fishermen.
YAMASHITA sells and exports various items developed by themselves to fishing and related industries and to many foreign manufacturing companies.
In its business activities in the export division, the company is advancing in the field of sports fishing all over the world.
On the other hand, of course YAMASHITA is supplying various kinds of demand all over Japan from Kyushu in the south to Hokkaido in the north.
Yamashita Maria has been on YouTube for over nine years and has over 161,000 subscribers.
Check out their new video titled “[2026 New Product] Small but firmly catches the current and keeps the line taut! A long-awaited downsized model of YAMASHITA’s Omo-rig dedicated squid” jig “HOVER” is now available!”.
