Right after New Year, Japan’s version of Black Friday kicks in as it becomes “Fukubukuro” (Lucky Bag) Time!
Each year in Japan, on New Year’s Day (and sometimes a few days before), many partake in Fukubukuro.
Fukubukuro is a New Year’s custom in which merchants bundle items and put them in mystery lucky bags (or boxes if purchased online) in which people spend money on a bag, not knowing its contents.
You’ll see people purchasing fukubukuro though at place like Village Vanguard which some have called “unlucky bags” and makes for good humor on YouTube.
But Typically you will see lines at electronics, toy and department stores but for men and women’s fashion, there are a good number of stores to partake in fukubukuro.
Here are a few videos of 2019 Fukubukuro posted by numerous people:
