UUUM Co., Ltd. (Headquarters: Minato-ku, Tokyo; hereinafter referred to as UUUM) and AnyMind Group Co., Ltd. (Headquarters: Minato-ku, Tokyo; hereinafter referred to as AnyMind) will release “ARAKA FISHING ROD ver 1.0,” a collaboration product between the outdoor brand “ARAKA,” produced by the video creator “Tsuri Yoka Desho,” who is based in Saga Prefecture, and the fishing tackle brand “Tokyo Mahaze.”
This product is ARAKA’s first telescopic rod, combining portability with professional-grade performance. It will be available in two colors, white and khaki, in limited quantities from 6:00 PM on Friday, July 24, 2026, at the ” ARAKA Official Online Store ” (accessible from 6:00 PM on July 24).
ARAKA Official Online Store: https://araka-official.com/
■ Background of the Collaboration
ARAKA develops products that allow people to enjoy the outdoors more freely, based on the concept of “making outdoor activities the best they can be.” On the other hand, Tokyo Mahaze has pursued the creation of rods that are easy for beginners to use and satisfy experienced anglers, based on repeated actual fishing trips.
This collaboration came about because both brands shared the desire to make fishing a more accessible and enjoyable pastime. Many people are interested in fishing, but find the equipment and handling daunting. With the aim of solving this problem and providing a rod that will allow everyone, from beginners to experienced anglers, to easily head out to the field, we decided to collaborate with Tokyo Mahaze, a company with extensive knowledge in rod development.
“More casually.” “More seriously.” — With these ideas in mind, ARAKA’s playful spirit combined with Tokyo Mahaze’s rod development expertise has resulted in ARAKA’s first telescopic rod.
■ Item Features
ARAKA FISHING ROD ver 1.0
Combining portability with top-notch performance in one rod. ARAKA’s first telescopic rod.
The “ARAKA FISHING ROD ver 1.0” is a 4.5m telescopic rod that uses a retractable design with multiple sections that can be extended and retracted for storage. It is designed to be easy to carry and can be easily taken along for fishing while moving between spots or for outdoor activities.
Lightweight design using 99% carbon fiber:
The material is 99% carbon fiber, resulting in a lightweight design that minimizes strain even during prolonged use. Furthermore, the balance has been adjusted to minimize weight, ensuring comfortable operation.
Designed to highlight the natural texture of carbon fiber, the rod
features an unsanded finish on all sections except the butt section, without any polishing. This design combines the inherent texture of carbon fiber with ARAKA’s signature simple design and practicality. Available in two colors: white and khaki.
Spare parts replacement
is available. If a part breaks, you can extend the lifespan of your product by replacing the corresponding spare part. Spare parts can be purchased at the Tokyo Mahaze official online store.
(Tokyo Mahaze Official Online Store: https://398.official.ec/ )
■Product overview
Product Name: ARAKA FISHING ROD ver 1.0
Total length: 4.5m
Type: Telescopic (telescopic rod)
Material: 99% carbon
Price: 13,600 (excluding tax)
Colors: White, Khaki
Release date and time: Friday, July 24, 2026, 18:00
Where to buy: ARAKA official online store
■ About the brand: ARAKA
Based on the concept of “A new way to play,” this outdoor brand offers products that cater to all kinds of “play,” including camping, fishing, and other outdoor activities. They develop gear that combines unique functionality and design, supporting an active lifestyle.
ARAKA Official Online Store: https://araka-official.com/
ARAKA Official Instagram: https://www.instagram.com/araka_official/
ARAKA Official X (Twitter): https://twitter.com/araka_official
[ Tokyo Goby ]
Tokyo Mahaze is a brand that promotes the appeal of “goby fishing,” which can be enjoyed in familiar fields such as Tokyo Bay. With the desire to make goby fishing more accessible and enjoyable in a deeper way, we develop rods and gear that are easy for beginners to use and satisfying for experienced anglers, based on our extensive experience in actual fishing trips.
“Because fishing is something you can easily start, I don’t compromise on my equipment.”
We cherish that philosophy and continue to pursue products that are truly easy to use from the angler’s perspective.
To all those who love goby fishing.
Tokyo Mahaze continues its efforts to bring the joy of fishing to even more people.
Official online store: https://398.official.ec/
[Product Inquiries] https://lin.ee/8Ugim4l
■ About “ARAKA”
ARAKA is an outdoor brand that aims to make both outdoor life in nature and urban life in the big city even more enjoyable, based on the concept of “Turning nature into a playground.”
The brand name ARAKA comes from the word “araka,” which is a dialect word from Saga Prefecture meaning “Oh no!” or “Wow!” in expressing surprise. The name reflects the desire to become the world’s most free-spirited outdoor brand, delivering unprecedented experiences through original product planning that leverages the unique perspective of “Tsuri Yoka Desho.”
■ “Fishing is great, isn’t it?” Profile
Based in Saga, with the theme of “Playing in the Great Outdoors,” he tries his hand at everything from bass fishing and stream fishing to sea fishing and boat fishing! He uploads videos of his ideal lifestyle, which city dwellers would envy, such as foraging for wild vegetables in the countryside and enjoying motorcycles and DIY projects in his home garage.
YouTube channel
“Fishing is great, isn’t it?” https://www.youtube.com/user/yoorai0121
“Saga is great, isn’t it?” https://www.youtube.com/channel/UCD7-Ocp4InwPKzwiq_U-Abg
“Fishing and Good Meals” https://www.youtube.com/channel/UCRT-74ovdMKOFBC96w_gfyQ
“Marimo to Maru.” https://www.youtube.com/channel/UCof6NhNCfeKZW5LXIgDA11Q
“Gol Yoka.” https://www.youtube.com/channel/UCDE7TjqiGjsOEDNqxPKvzuw
“Games are great, aren’t they?” https://www.youtube.com/channel/UCppjHa3U0tTB_0nRME0qHnA
X
“Fishing is great, isn’t it? Official @tsuriyokach https://twitter.com/tsuriyokach
“Yoraito and Marimotomaru.” @yoraaai https://twitter.com/yoraaai
“Kimu” @yokaro_mon8810 https://twitter.com/yokaro_mon8810
“Hata” @hatasan0907 https://twitter.com/hatasan0907
“Muneo” @muneo14 https://twitter.com/muneo14
“Tokuchan” @I3eYSvO3O3ewC66 https://twitter.com/I3eYSvO3O3ewC66
“Kodama” @ikagamidenai https://twitter.com/ikagamidenai
“Jin” @jin_bo_try https://twitter.com/jin_bo_try
“Tsuri Yoka Desho. Official” @tsuriyokac https://www.instagram.com/tsuriyokach
TikTok
“Fishing is great, isn’t it?” @turiyokadesyou https://www.tiktok.com/@turiyokadesyou
