ima | AMS Design co., ltd. is a prestigious hard lure manufacturer throughout Japan. ima (pronounced as “aima”) earned its reputation by creating an extremely extensive and premium product line up for both fresh and salt water.
Ima was founded in November 18, 1989 as a mechanical design contracting company and after working as an OEM contracting company, they specialized in out-market planning and proposals for car accessories until they entered the fishing tackle industry in April 1998.
The company started their official YouTube channel over 15 years ago and has over 45,400 subscribers.
ima has released a new YouTube channel titled “[LIMITED ITEM］YOICHI 80 BLADE”. Please check out their YouTube channel and videos!
