The day after New Year, Japan’s version of Black Friday kicks in as it becomes “Fukubukuro” (Lucky Bag) Time!
Each year in Japan, on New Year’s Day (and sometimes a few days before), many partake in Fukubukuro. In 2020, it’s rather interesting as some stores requested for people to pre-order fukubukuro back in December! So, some got their’s a little earlier this time around.
Fukubukuro is a New Year’s custom in which merchants bundle items and put them in mystery lucky bags (or boxes if purchased online) in which people spend money on a bag, not knowing its contents.
Typically you will see lines at electronics and department stores but for men and women’s fashion, there are a good number of stores to partake in fukubukuro.
Most bags are lucky, some bags are unlucky ( Village Vanguard).
Here are videos of 2020 Fukubukuro posted by numerous people:
