Probably one of the catchier looking buildings in the trendy area of Shibuya is the Bershka building and the home of the Bershka retail company.
A company that is from Spain (since 1998), Bershka is part of the Spanish Inditex group (which owns Zara, Massimo Dutti, Pull and Bear, Oysho, Uterque, Stradivarius and Zara Home), has buildings around the world.
In fact, there are over a 1,000 Bershka shops in more than 70 countries.
But I have to say, the Bershka building Shibuya, Japan just emits style and sophistication but also creativity.
In fact, for a lot of their buildings, the presence of the building defines the company’s forward thinking.
According to Bershka:
Bershka shops are distinguished throughout the world by their strategic location and well-detailed architecture. The establishments are converted into spacious trend-setting showcases with a carefully thought through image extending from the windows to th arrangement of the goods inside. Bershka selects the best commercial sites in each city and positions itself in the most notable areas of the main shopping centres. Unique buildings are often chosen, which the Bershka architectural studio refurbish and adapt to its brand image and philosophy.
For teens and young adults, Bershka offers great sales on t-shirts, jeans and I do find them comparable to H&M when it comes to prices and offerings.
In fact, their target demographic is:
Bershka’s public is characterized by adventurous young people, who are aware of the latest trends and are interested in music, social networks and new technologies.
While I am not part of the Bershka demographic, as a man who appreciates style, especially at a great price and also believe that image is important and seeing their building in Shibuya reflect that, if you’re hip and forward thinking but also a person who just loves style and want more clothes to compliment your growing wardrobe but also a person who tries to work within a budget, definitely give Bershka a try!
