FISH PASS, an electronic fishing license sales service operated by Fish Pass Co., Ltd. (Headquarters: Sakai City, Fukui Prefecture), will hold the “Summer Fishing Life Support Campaign Part 2” from Wednesday, July 1st to Friday, July 31st, 2026. Users who purchase a fishing license (daily, annual, or common) worth 1,000 yen or more through Fish Pass during the campaign period will be entered into a lottery to win fantastic prizes.
▼For campaign details and application, please click here
: https://www.fishpass.co.jp/news/archives/35572
Background of the campaign
FishPass is an electronic fishing license service that allows users to purchase fishing licenses for rivers, lakes, and other bodies of water via smartphone. It has partnered with fishing cooperatives nationwide to expand its service area. With summer in full swing and demand for fishing as an outdoor leisure activity, such as ayu fishing and stream fishing, increasing, we have planned this campaign to express our gratitude to our users and to allow more people to experience the appeal of fishing.
Following numerous requests from last time for participation with daily passes in addition to annual and combined passes, we have revised the eligibility requirements for this event and added daily passes (priced at 1,000 yen or more) as eligible . This makes the campaign more accessible to casual anglers who enjoy fishing on a one-off basis.
Campaign Overview
Campaign Name: Summer Fishing Life Support Campaign Part 2
Period: From July 1, 2026 (Wednesday) to July 31, 2026 (Friday) until payment is completed
Eligible products: Fishing licenses (annual, common, and daily) purchased through FishPass with a sales price of 1,000 yen or more.
How to apply: After purchasing a qualifying fishing license through the FishPass app, simply fill out the dedicated application form with your membership number and other required information, as well as your desired prize.
Winner Announcement: Winners will be notified by the shipment of their prizes (scheduled to begin shipping sequentially from mid-August 2026).
Prize lineup (select one when applying)
[Prize A] Japan Travel Gift Card (worth 15,000 yen) | 3 winners selected by lottery
This travel gift card is perfect for a variety of uses, from fishing trips to creating summer memories with family and friends.
[Prize B] Snow Peak HOME & CAMP Burner (Black) | 5 winners will be selected by lottery
A stylish tabletop gas stove with a compact trivet that can be easily stored. Perfect for taking a break at a fishing spot or for outdoor cooking.
[Prize C] Meat Gift Certificate (worth 5,000 yen) | 20 winners selected by lottery
A meat gift certificate usable at participating stores nationwide. After enjoying fishing, you can enjoy a luxurious BBQ with your family and friends.
About “FISH PASS”
FISH PASS is an electronic fishing license service that allows you to purchase fishing licenses for rivers and lakes via your smartphone. We are expanding our service area through partnerships with fisheries cooperatives nationwide. Our concept is “Making your usual fishing experience safe, secure, and convenient,” aiming to realize a sustainable fishing experience.
• Purchase fishing licenses anytime, anywhere, 24 hours a day.
– Automatic notification to the fishing cooperative – Enjoy fishing comfortably without being interrupted.
– Preventing the loss of fishing licenses through digital management
– Check fishing spot information, water level information, and recreational fishing areas on your smartphone.
– Notifies users of dam releases and sudden increases in water levels to support safe fishing.
• All fishing licenses automatically include accident insurance (no additional charge).
▼ FishPass Service Site (Purchase fishing licenses and fishing spot information)
https://www.fishpass.co.jp/
Campaign page
https://www.fishpass.co.jp/news/archives/35572
App Overview
App Name: FISH PASS
Free download available from the App Store / Google Play
App Store: https://apps.apple.com/jp/app/fishpass/id1196587000
Google Play: https://play.google.com/store/apps/details?id=jp.co.fishpass.a.nav&hl=ja&gl=US
Main Features: Digital fishing license purchase, fishing spot and water level information, disaster prevention notifications, automatic insurance coverage
