The One about Lotteria” becoming “Zetteria,” and the company name changes to “Burger One”: A record number of companies change their names in a desperate fight for survival

The One about Lotteria” becoming “Zetteria,” and the company name changes to “Burger One”: A record number of companies change their names in a desperate fight for survival

Changing the name of a company you’ve grown accustomed to – this is known as “company name change.” In fact, last year saw a record number of such changes.

According to experts, changing a company name is a “survival strategy” in a rapidly changing business environment. What are the thoughts behind the new company names? We delve into the mystery and background of the recent surge in company name changes.