Photo by Kevin Mazur/Getty Images for adidas
For Autumn/Winter 2015, Kanye West and addidas Originals collaborated and unveiled YEEZY SEASON 1, which is a collection of apparel and footwear that cherishes universality and timelessness.
West described the collaboration as the world’s first “solutions-based” clothing line. West said, “I don’t want the clothes to be the life. I want the clothes to help the life.”
The line was presented during New York Fashion Week and the show was conceptualized by Kanye West and renowned contemporary artist Vanessa Beecroft.
Guests included Beyoncé, Jay-Z, Kim Kardashian West, Rihanna, Drake, Justin Bieber, P. Diddy, Kris Jenner, Kendall Jenner, Khloe Kardashian, George Condo, Anna Wintour, Spike Jonze, Russell Simmons, Big Sean, Pete Wentz, Pusha T, A$AP Ferg, Steven Klein, 2Chainz, Cassie, Alexander Wang, Kehinde Wiley, Tom Sachs, Gia Coppola, Travis Scott, A-Trak, Jeanne Greenberg Rohatyn, Hailey Baldwin, and adidas athletes John Wall and Von Miller.
The show featured Kanye West’s unreleased track “Wolves” from his forthcoming studio album.
Photo by Fernanda Calfat/Getty Images for adidas
Photo by Kevin Mazur/Getty Images for adidas
With this collection, West’s goal is to absolve consumers of dressing’s daily stress by creating a line of high-quality essentials that can be freely combined in infinite ways – “like LEGOS”, West said.
West added, “I wanted something that felt like New York or Paris or Tokyo or Santa Barbara or Chicago—a worldliness and an ease.”
Photo by Kevin Mazur/Getty Images for adidas
Photo by Fernanda Calfat/Getty Images for adidas
Photo by Gareth Cattermole/Getty Images for adidas
Photo by Fernanda Calfat/Getty Images for adidas
Photo by Fernanda Calfat/Getty Images for adidas
Photo by Fernanda Calfat/Getty Images for adidas
Photo by Fernanda Calfat/Getty Images for adidas
Photo by Gareth Cattermole/Getty Images for adidas
West defines a silhouette of considered volume—billowing and oversize on top, tight and trim around the bottom—based largely on his personal sense of style. A study in contrasts like street-luxury and vintage-new, the clothing shapes a new modern wardrobe. For men, this includes MA-2 bombers with oversize flap pockets; washed cotton collarless blouson jackets; oversize sweats with distressed edges and worn, puckered hems; and perfect T-shirts in tones of camel, olive, blue-gray, and camouflage. Each piece is intended to be worn by any sex.
The women’s collection, however, clearly and intentionally shapes a feminine silhouette with high-waist, knee-length, body-conscious knit skirts; floor-grazing cotton tube dresses; tightly woven running tees; and stunning crop tops ingeniously crafted from adidas socks. “This is a challenge to where fashion is currently—a new feminine ideal,” West said, explaining the curve-hugging pieces.
For footwear, West and adidas presented further breakthroughs following the highly anticipated launch of the YEEZY Boost. Newly revealed shoes included woven lo-top sneakers for men and suede stilettos and platform snow boots for women—developed in close tandem with adidas’ products team. The designer expresses his gratitude to adidas for its unparalleled technical prowess. West said, “They are a super innovative company that gives artists a platform to create and dream.”
