Building upon the “GRID-TEC+” line previously offered by BVD, the new line will launch at TOKYO OUTDOOR SHOW 2026. The first item, the “Field Play Tec T-shirt,” will be released on June 26th (Friday).
Fujibo Apparel Co., Ltd. (Headquarters: 1-17-4 Nihonbashi Ningyocho, Chuo-ku, Tokyo 103-0013) will launch “GOOD FAR,” an apparel brand primarily focused on base layers, to support players who take on new experiences in the outdoor field. The brand will be launched with an exhibition at “TOKYO OUTDOOR SHOW 2026,” held at Makuhari Messe from June 26th (Fri) to 28th (Sun), 2026, and the brand website will be launched on June 25th (Thu). Online product sales will be updated regularly on the Instagram account.
The tagline is “a little farther, a lot better.” If you go a little further, better experiences and scenery await you—this brand is for everyone who enjoys the outdoors, whether hiking, camping, running, or cycling.
GOOF FAR
The challenge of “price reasonableness” in outdoor base layers
Fujibo Apparel, the parent company of GOOD FAR, has been involved in the manufacture of apparel, primarily underwear, for over 70 years since its founding in 1949. High-performance base layers are generally expensive and difficult for many to afford. GOOD FAR focuses on essential functions and leverages the know-how cultivated over many years of innerwear manufacturing to offer base layers that offer a good balance of functionality and price.
Furthermore, the “GRID-TEC+” base layer, which has been offered by BVD until now, will be carried over to GOOD FAR.
Product Lineup
Field Play Tec T-shirt
Pre-release at TOKYO OUT DOOR SHOW on June 26, 2026.
Price: [¥6,800 – ¥8,000 (excluding tax)]
Field Play Tec T-shirt
Field Play Tec T-shirt
Made from 100% polyester, this T-shirt offers the quick-drying properties of a rash guard while providing a cotton-like feel against the skin. It won’t feel sticky even when you sweat, and dries quickly after playing in the river. With its comfortable fit and excellent breathability, it’s perfect for people who enjoy the outdoors or cycling (or motorcycling). At launch, a special edition model featuring original illustrations by Jerry Ukai, a creator who is active as an illustrator/art director and has also completed 100-mile trail running races, will also be available.
Custom-made model by Jerry Ukai
GRID-DRY
Scheduled for release in July 2026
Price: [¥3,600 – ¥4,800 (excluding tax)]
GRID-DRY
GRID-DRY
GRID-DRY
This base layer is specifically designed for sweat wicking. Developed for activities that cause heavy sweating, such as mountain climbing and running, it aims to prevent “sweat chills” that occur when resting after activity. By focusing on sweat wicking functionality, we have ensured reasonable pricing. The lineup includes sleeveless and long-sleeved versions with thumbholes and watch holes, intended for sun protection and use in autumn and winter. The long-sleeved version can also be used by anglers to protect themselves from sunburn. In addition to the light purple color specially commissioned by Jerry Ukai, there is also a sage green color specially commissioned by Yamaaruki JP, who shares outdoor experiences, mainly mountain climbing, on YouTube and Instagram.
GRID-DRY
Custom color for Jerry Ukai: Light Purple
Yamaaruki JP Special Edition Color: Sage Green
GRID-TEC+
Scheduled for release in October 2026
Price: [¥3,400 – ¥5,300 (excluding tax)]
GRID-TEC+
This popular base layer, inherited from BVD, has been updated based on user feedback. The thumbhole design now includes a watch hole, and the hood opening has been improved for easier access. Furthermore, it now features antibacterial and deodorizing properties and is made from recycled polyester. We also plan to release numerous custom designs in collaboration with experts and specialized brands in the future.
TOKYO OUTDOOR SHOW 2026 Exhibitor Overview
Date: June 26th (Friday) to June 28th (Sunday), 2026
Venue: Makuhari Messe International Exhibition Hall 1, 2, and 3 (2-1 Nakase, Mihama-ku, Chiba City, Chiba Prefecture)
Booth: [Booth Number 283]
Official Instagram Giveaway Campaign
To celebrate the brand launch, we will be running a campaign on our official Instagram account.
Period: June 26, 2026 (Fri) – October 15, 2026 (Thu)
How to participate: Follow the official account and “like” the campaign post.
Prize: 100 winners will be selected by lottery to receive a “GRID-TEC+”
Official account: @good_far_official
Brand Overview
Brand name: GOOD FAR
Tagline: a little farther, a lot better
Brand website: https://goodfar.jp/
Products/Apparel for outdoor activities such as hiking, camping, running, and cycling.
