KastKing (headquartered in the USA), a company that plans, manufactures, and sells fishing tackle such as reels, rods, and lines, will be stepping up its product development and information dissemination efforts for the Japanese market
. As part of this, the company will be expanding its product offerings in the bait finesse domain and will be strengthening its efforts to become a trusted brand in the long term by sincerely engaging with the diverse fishing fields in Japan.
Facing the world’s highest standards of fishing.
The Japanese fishing tackle market is known for having some of the highest standards in the world for its products. Furthermore, we recognize that a wide variety of fishing styles ,
from stream and area trout fishing to bass fishing and saltwater light game, have uniquely evolved and developed within Japan . Therefore, reels are required to meet extremely stringent performance standards in terms of “lightness,” “sensitivity,” “operability,” and “durability .” KastKing believes that deeply understanding these unique and challenging Japanese fishing environments and sincerely listening to the voices of anglers is essential for the brand’s growth.
Bringing on-the-ground feedback to products. Product proposals through collaboration with professional anglers.
KastKing makes full-scale entry into the Japanese market.
As an important step in advancing its efforts in the Japanese market, KastKing officially announced in May 2026 that it has signed contracts with four top professional anglers in Japan (Shunsuke Nomura, Makoto Igarashi, Yuki Kiyohama, and Manato Kitahara, titles omitted). Going forward, the company will use the real feedback they receive from fishing in demanding tournaments and daily guiding work as the core of its product development, actively promoting the development and deployment of products suited to Japanese fishing fields, as well as disseminating information.
The development of a flagship model that embodies KastKing’s product philosophy.
Kestrel Ultimate Specifications
Mg-Ti Elite Specifications
VALIANT EAGLE PRO Spinning Reel Specifications
VALIANT EAGLE PRO Baitcasting Reel Specifications
Currently, the flagship reels being rolled out as the first step in our approach to the Japanese market are the “Kestrel Ultimate , ” “Mg-Ti Elite,” “VALIANT EAGLE PRO Spinning Reel,” and “VALIANT EAGLE PRO Baitcasting Reel . ” These reels are designed with no compromises , incorporating elements necessary for the delicate fishing style
of Japan, such as thorough weight reduction, the adoption of low-inertia spools, advanced brake control, and high rigidity.
The Kestrel Ultimate offers ultimate lightness and freedom.
This product was launched in Japan before anywhere else in the world , which demonstrates how much importance KastKing places on the Japanese market .
Amazon product page: https://amzn.to/3QlbHo8
‘Mg-Ti Elite’ vividly captures “information” from underwater.
This high-end model features a pure titanium spool weighing just 6.8g, housed in a highly rigid 145g body .
It is equipped with the “Halo Vortex” system, which automatically controls the braking force according to the rotation speed during casting, resulting in a smooth casting feel while suppressing backlash .
Amazon product page: https://amzn.to/4enBzJa
The VALIANT EAGLE PRO spinning reel offers the lightness and precise winding feel that supports light game fishing.
Aiming to be a trusted brand in the long term
For KastKing, expanding into the Japanese market is not a one-off sales promotion activity. Our goal is to become a brand
that Japanese anglers can trust for the long term . In addition to providing detailed information
through our official social media and Amazon store , we will further enhance our Japanese-language customer support system to provide satisfaction and peace of mind to everyone. Furthermore, we will continue to pursue the creation of products that are best suited to the Japanese fishing grounds by continuously incorporating insights gained through collaboration with professional anglers and valuable feedback from general users into our product development .
About KastKing
Company profile
CustKing was founded in 2013 by a group of fishing buddies attending university in Syracuse, New York.
Starting with the simple question, “What if we could keep fishing fun?”, the brand has grown into a global brand loved by anglers in over 150 countries worldwide.
Top US tournament pros, including Brent Chapman, also use and compete with our products.
Mission: “Fueled by Innovation”
For CustKing, innovation is not an end in itself, but a driving force that propels product development forward.
We sincerely address user feedback and field challenges, and by handling everything from planning and design to manufacturing and quality control in-house, we continuously produce products of stable quality and high reliability.
This thorough development system and unique supply chain enable us to offer products with functionality and quality comparable to high-end brands, incorporating user feedback, all at an affordable price for everyone.
Main achievements and initiatives
ICAST 2015 Best of Show
ICAST 2024 Best of Show
Technological prowess : Multiple “Best of Show” awards at ICAST, the largest fishing tackle trade show in the United States (2015, 2024). Holds over 90 patents and over 240 copyrights.
Sustainability : To protect the natural environment, we contribute to a sustainable future for fishing through initiatives such as eliminating plastic from product packaging and making donations to environmental conservation organizations.
Community : With the slogan “Keep Fishing Fun,” we support all anglers, regardless of age or experience, so that they can enjoy their time by the water.
Company Profile
Brand name : KastKing
Established : 2013
Headquarters : New York, USA
Business activities : Planning, development, manufacturing, and sales of fishing tackle (reels, rods, lines, tools, etc.)
Official Instagram : @kastking_jp
Official X (formerly Twitter) : @kastking_jp
Amazon Official Store: CustKing Store
