Over 100 orders were placed immediately after pre-orders opened. This slim 10mm metal ice pack, made from SUS304 stainless steel, is perfect for keeping summer food, drinks, and freshly caught fish cool.
Are your ice packs still made of plastic? To address the cooler box problem for camping, BBQs, and fishing, fishing brand DRESS is releasing a “Titanium-Coated Metal Ice Pack” at the end of May.
The fishing and outdoor brand “DRESS” uses SUS304 stainless steel with a titanium coating on the surface.
We will be releasing a new product , “DRESS Metal Cooling Pack with Titanium Coating ,” at the end of May 2026.
This product is a highly anticipated metal ice pack that received over 100 pre-orders immediately after pre-orders opened.
From camping, BBQs, fishing, picnics, sports days, road trips, to everyday packed lunches.
This product was developed to cool the inside of cooler boxes and insulated bags—essential for summer leisure activities and everyday use—more efficiently and smartly.
Do you have any of these complaints about your summer cooler box?
In the summer, we tend to go out more often with cooler boxes or insulated bags containing ice packs.
However, when you actually use it,
“It doesn’t cool as much as I expected.”
“The cold doesn’t transfer well to drinks and food.”
“The ice pack is bulky, and there’s no room for the food itself.”
“It gets sticky with condensation after use.
” “I’m worried it might deteriorate, break, or leak.”
Many people have probably felt that kind of dissatisfaction.
Most common ice packs consist of a plastic container filled with a cooling agent.
While lightweight and easy to handle, plastic is a poor conductor of heat, meaning that even if the ice pack itself is cold, it doesn’t efficiently transfer that coldness to food or drinks.
That’s where DRESS focused its attention: the thermal conductivity of metals .
A fishing brand that prioritizes the freshness of fish has developed a metal ice pack.
The “DRESS Metal Cooling Pack Titanium Coated” uses SUS304 stainless steel for its body.
This is a metal ice pack with a titanium coating on its surface .
Due to the thermal conductivity unique to metal, it cools thoroughly in the freezer.
It efficiently transfers coldness to food, drinks, and caught fish inside a cooler box or insulated bag.
DRESS, the company that developed this product, is a fishing and outdoor brand that has been developing gear to preserve the freshness of fish.
When fishing, it’s crucial to cool the caught fish as quickly as possible to maintain their freshness.
Especially during summer fishing trips, the cooling capacity of the cooler box can even affect the value of your catch.
That’s why DRESS focused not only on keeping drinks cold for a long time, but also on quickly and effectively delivering that coldness .
This ice pack was developed by a brand that has pursued cooling performance to preserve the freshness of fish.
Its practicality makes it useful not only for fishing, but also for a wide range of situations such as camping, BBQs, leisure activities, and everyday use.
Approximately 10mm thick. A slim design that won’t take up much space in your cooler box.
Have you ever opened a cooler box only to find that the ice packs take up so much space that you can’t fit as much food and drinks as you’d hoped?
The “DRESS Metal Ice Pack with Titanium Coating”
features a slim design with a thickness of approximately 10mm. It is easy to place in the bottom or sides of a cooler box, or in the gaps of an insulated bag, and does not take up much storage space.
For camping and BBQs, place them in the gaps between meat, seafood, vegetables, and drinks.
When fishing, place them on the bottom or sides of your cooler box.
When packing lunches or shopping, put them inside your insulated bag.
Its slim design means it can be used anywhere and is easy to place near items you want to cool.
Furthermore, since they don’t take up much space in the freezer, they’re convenient for stocking up on multiple sheets during the summer.
SUS304 stainless steel + titanium coating. Tough outdoor cooling gear.
The main body is made of highly durable SUS304 stainless steel . Furthermore, the surface is coated with titanium
to enhance its metallic texture .
Fishing and other outdoor activities often involve harsh environments for equipment, such as saltwater, humidity, mud, sand, and food residue.
The “DRESS Metal Cooling Pack with Titanium Coating” is designed with outdoor use in mind, and takes into account durability, rust resistance, and hygiene.
Unlike plastic ice packs, you don’t have to worry about cracking or leaking due to aging, making it a reusable cooling gear that will serve you well for a long time.
It’s designed to be easy to use not only for sea fishing and boat fishing, but also when placed near food during camping or BBQs.
It contains 100% pure water. It’s reusable and convenient for keeping things cool every day.
The device contains 100% pure water .
Simply freeze it in the freezer and use it repeatedly.
Since they are not disposable, you don’t need to buy new ice packs every season, and their long-term usability is another attractive feature.
It’s not just for outdoor activities; it’s also useful for everyday tasks like keeping things cool, such as packing lunches for commuting to work or school, carrying refrigerated food purchased from the supermarket, driving, watching sports, club activities, and school sports days.
Not just for summer leisure activities,
This is a cooling item that can be used in any situation where you need to carry something that needs to be kept cold.
It’s not just for fishing.
DRESS’s new offerings extend to camping, BBQ, leisure, and everyday use .
DRESS is a fishing gear brand, but
the “DRESS Metal Cooling Pack Titanium Coated” is not an item specifically for fishing.
For summer camping and BBQs, keeping food and drinks properly chilled is crucial.
For picnics and sports days, keeping lunches and desserts cool is a concern.
And when driving or shopping, there are times when you need to carry refrigerated food.
For those everyday desires to “cool things down,” fishing brand DRESS proposes a new option: metal.
Because DRESS has always pursued cooling performance to preserve the freshness of fish, we were able to create a coolant that is also useful for general leisure activities and everyday use.
Bringing the practicality honed through fishing to more people’s summers.
The “DRESS Metal Cooling Pack with Titanium Coating” is an item that we hope will appeal to those who are not yet familiar with DRESS,
serving as a new entry point to the brand.
Over 100 pre-orders in just one day since reservations opened. This summer’s must-have metal ice pack.
The “DRESS Metal Cooling Pack with Titanium Coating” received over 100 pre-orders immediately after pre-orders opened.
This coolant has been attracting attention even before its release, as it can be used in a wide range of situations, from fishing to camping, BBQs, outdoor leisure, outings, and everyday use.
The product comes in two colors : gold , which highlights the metallic texture , and black , which gives a cool and sophisticated impression .
While it’s a tool meant to be used inside a cooler box or insulated bag, we also focused on creating a design that has a gear-like feel that makes you want to carry it around.
If you’re looking to reconsider your choice of ice packs this summer,
consider a new option: metal ice packs, a serious consideration from fishing brand DRESS.
Recommended usage scenarios
Camping and BBQ
Ideal for keeping meat, seafood, vegetables, drinks, and other items cool.
Its slim design makes it easy to fit into gaps between food items, allowing you to make efficient use of space in your cooler box.
Fishing, sea fishing, boat fishing
Perfect for keeping your catch fresh and your drinks cool.
It efficiently transfers coldness within the cooler box, supporting your summer fishing trips.
Picnics, sports days, and road trips.
Perfect for carrying lunches and drinks.
Its slim design makes it easy to fit into a cooler bag, making it convenient for everyday leisure activities.
Commuting to work/school/shopping
Perfect for carrying your daily lunch or refrigerated food purchased from the supermarket. It’s
reusable, making it a great everyday item for keeping food cool.
Product overview
Product Name: DRESS Metal Cooling Pack, Titanium Coated
Color: Gold/Black
Material: SUS304 Stainless Steel, Titanium Coating
Filling: 100% Pure Water
Thickness: Approx. 10mm
Release Date: Scheduled for end of May 2026
Sales: DRESS Official Website , Amazon , Yahoo!, Rakuten, etc.
【About DRESS】
DRESS is a fishing and outdoor brand that was founded in 2007.
Based on the concept of “Taking fishing to a special stage!”, it develops custom parts, tools, apparel, and gear that combine practicality and design.
His flagship product, the “Grasper” fish grip, won the Good Design Award in 2009.
Since then, we have continued to develop products that combine functionality and originality.
In addition, they produce official licensed merchandise for Ultraman, Evangelion, One Piece, Laid-Back Camp, Umi Monogatari, Burtle, Hatsune Miku, and the Japan national rugby team, among others.
We are developing collaborations with a wide variety of content.
Furthermore, we are actively engaged in collaborative development with creators and influencers, creating value that goes beyond the realm of fishing.
Combining the outdoor culture of fishing with design and entertainment perspectives, DRESS proposes a new experience that can be enjoyed by everyone from beginners to veterans.
Armed with a commitment to craftsmanship and a playful spirit, DRESS will continue to transmit new possibilities both domestically and internationally.
■Company Profile:
Laylax Co., Ltd.
Fishing Division DRESS
Headquarters Address: 2-36 Aramoto Shinmachi, Higashi-Osaka City, Osaka Prefecture 577-0022
DRESS Official Website URL
・DRESS official YouTube
https://www.youtube.com/@DRESSOfficial
・DRESS official Instagram
https://www.instagram.com/dressfishing/
・DRESS Official X
・DRESS official TikTok
@dress_official_tiktok
・DRESS Official Facebook
• DRESS Official LINE Account
https://page.line.me/lgp3657o
