issei is a lure manufacturer, based in Shiga Prefecture, and was founded with Murakami Haruhiko, a “genius at playing with fish” as its lure designer. Later, Akamatsu Ken joined the development staff as Murakami’s apprentice.
Their YouTube channel has been ongoing for more than 12 years and the YouTube channel has over 118,000 subscribers.
Please check out their latest video titled “[2026 New Product] The “Umitaro Nekoshaft Shan Shan Maru S732L+ / S6102L+” rod, designed to reliably catch Spanish mackerel. [FS Clipping]”.
