Each year in Japan, on New Year’s Day (and sometimes a few days before), many partake in Fukubukuro.
Fukubukuro is a New Year’s custom in which merchants bundle items and put them in mystery lucky bags (or boxes if purchased online) in which people spend money on a bag, not knowing its contents.
Typically you will see lines at electronics and department stores but for men and women’s fashion, there are a good number of stores to partake in fukubukuro.
Here is our top picks of fashion fukubukuro that netizens have posted on YouTube:
SUIT SELECT (MEN)
INGNI FIRST (WOMEN)
GLOBAL WORKS (WOMEN)
EVERIS & GYDA (WOMEN)