The One about Japan’s New Year’s Fukuburo (Fashion & Electronics Version)

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Each year in Japan, on New Year’s Day (and sometimes a few days before), many partake in Fukubukuro.

Fukubukuro is a New Year’s custom in which merchants bundle items and put them in mystery lucky bags (or boxes if purchased online) in which people spend money on a bag, not knowing its contents.

Typically you will see lines at electronics and department stores but for men and women’s fashion, there are a good number of stores to partake in fukubukuro.

Here is our top picks of fashion fukubukuro that netizens have posted on YouTube:

SUIT SELECT (MEN)

INGNI FIRST (WOMEN)

GLOBAL WORKS (WOMEN)

EVERIS & GYDA (WOMEN)

Neal’s Yard

Yodobashi Camera

BIC CAMERA

Dennis A. Amith